Category: MarketingInsights

What Pantone’s Colors of 2016 Mean for the Future of Design – Huffington Post

What Pantone’s Colors of 2016 Mean for the Future of Design Posted:  01/11/2016 10:59 am EST Ryan Russell, Pennsylvania State University Shades of pink and blue: for the first time, Pantone has chosen a blending of two colors. ‘Landscape’ via www.shutterstock.com Pantone, the global authority on color standards for the design industries, recently announced its […]

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Pantone of 2015-Marsala 18-1438

INTRODUCING MARSALA PANTONE 18-1438 A naturally robust and earthy wine red, Marsala enriches our minds, bodies and souls. This hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.Leatrice Eiseman Executive Director, Pantone Color Institute® Much like the fortified wine that gives Marsala its name, this […]

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Give the people what they want

…isn’t nearly as powerful as teaching people what they need. There’s always a shortcut available, a way to be a little more ironic, cheaper, more instantly understandable. There’s the chance to play into our desire to be entertained and distracted, regardless of the cost. Most of all, there’s the temptation to encourage people to be […]

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